Four New Additions to the Google Analytics API

For those of you not following the GA API change log Google just added four new data points:

Dimension

  • ga:dayOfWeek

Metrics

  • ga:percentVisitsWithSearch
  • ga:visitsWithEvent
  • ga:eventsPerVisitWithEvent

All of the new data points are essentially “calculated metrics”, meaning you could calculate this yourself if you were to download the data and do the calculations offline, but still, I applaud Google for continuing to make it easier to get the data without having to resort to offline processing.

Personally, I’m most existed about the dayOfWeek dimension. If you’ve never segmented your traffic by day of week, you really should. Do you know what day of the week has the highest conversion rates? Maybe you should be sending out your emails that morning :)

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