About

Welcome to Analytics Impact.

Analytics Impact is written by  Ophir Prusak.

Ophir is a digital marketer specializing in web analytics and conversion rate optimization.

Specifically, how to make sense from all of the data and ultimately convert the numbers into something actionable with real business value.

It’s about turning data into dollars

Ophir has been involved in the online world since 1992 and has been working professionally with Internet technologies since 1994.

He currently works for BlazeMeter as SVP Digital Marketing and previously worked for Adobe Digital as a Senior Optimization Manager, helping some of the world’s largest companies improve their bottom line.

If you want more information about Ophir’s professional life, check out his LinkedIn profile.

You can contact him directly at ophir.prusak@gmail.com

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