Adwords Search Funnel Update

I just noticed a tweet from analyticspros:

Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics

This is GREAT news!

Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after 30 days (which is often the case with large item purchases and B2B) you weren’t getting the full picture.

I have not see this mentioned anywhere else, so it’s probably hot off the “press” at eMetrics.

Update [Oct 6]: I just noticed that the official adwords blog has this update

– Ophir

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