A couple of weeks ago I was looking to buy a new spring jacket. While there are plenty of options online, I ultimately made an order based on two features on the product detail page:
- A video of the product
- The height and weight of the model as well as the size they are wearing
A couple of examples to see this in action:
The Saks page has the model height and product size on the page:
Saks page with model height and dress size
while the Altec page only has it in the video:
Altrec.com product video with model height & weight and product size
I’ve been saying to myself for years that these really should be must-have features for any apparel product detail pages. Just having a picture of the product doesn’t cut it anymore, especially if your competitors are doing it.
This is also an excellent opportunity for clothing manufactures. Creating a video for every product would be cost prohibitive for some smaller online retailers who could use the assets created by the manufacturer.
Are you aware of other examples of providing model height & weight and product size pictured?
More importantly, has anyone tested this? :)
Let me know,
Ophir
Analytics Impact 