Excellent A/B Testing Article

I usually won’t create a post just to promote an online article, but WIRED magazine just came out with an excellent article about split testing. If you deal with split testing on a daily basis and need a link to explain to your friends and family what you do (that’s also an interesting read) here it is:

The A/B Test: Inside the Technology That’s Changing the Rules of Business

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s