Just a quick note to announce that I am now an Optimization Manager at Adobe.

What does that mean to you?

While analytics and optimization go hand in hand, going forward the emphasis will be more on the optimization side of things.

Also, now that I’m primarily using Test&Target as a split testing tool, I will be able to pass on any cool tips or ideas that I come up with on Test&Target.

If you have any Test&Target related question, feel free to ask me directly on this blog.

– Ophir