I just wrote a guest post about cause, effect and split testing (and a bit about measuring the value of content).
Read it here:
http://online-behavior.com/testing/cause-effect-and-split-testing-1072
Enjoy
Ophir
I just wrote a guest post about cause, effect and split testing (and a bit about measuring the value of content).
Read it here:
http://online-behavior.com/testing/cause-effect-and-split-testing-1072
Enjoy
Ophir