I needed to fully understand what visitors are doing on my website so I looked further into the top two options for me. Here’s what I found.Continue reading
I’ve been thinking about what makes a world class conversion optimization organization for the past couple of days and have come up with what I think are the top 6 criteria.
I wasn’t shooting for 6 but it seems to cover all bases. Here they are …
I usually won’t create a post just to promote an online article, but WIRED magazine just came out with an excellent article about split testing. If you deal with split testing on a daily basis and need a link to explain to your friends and family what you do (that’s also an interesting read) here […]Continue reading
First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see […]Continue reading
I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …Continue reading
I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head […]Continue reading
If you’re reading this article, I hope you realize that split testing is no longer optional if you want to increase the performance of your web site. So, what is split testing? It’s simply presenting different versions of content to different visitors and measuring which version of your content gets the most desired results. Here […]Continue reading