I’ve been thinking about what makes a world class conversion optimization organization for the past couple of days and have come up with what I think are the top 6 criteria.
I wasn’t shooting for 6 but it seems to cover all bases. Here they are …
What makes a world class conversion optimization organization?
May 16, 2012
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Excellent A/B Testing Article
May 7, 2012
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I usually won’t create a post just to promote an online article, but WIRED magazine just came out with an excellent article about split testing. If you deal with split testing on a daily basis and need a link to explain to your friends and family what you do (that’s also an interesting read) here [...]
Read moreNew Features You Need on Apparel Product Pages
April 23, 2012
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More people are buying clothes online than ever before. Here are two features you NEED to have on your apparel product detail pages …
Read moreTest Fatigue – Why it Happens
January 17, 2012
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First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see [...]
Read moreTest Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012
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I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
Read moreHow can I help you with conversation optimization?
November 21, 2011
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I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head [...]
Read moreThe 3 Levels of Conversion Rate Optimization Maturity
May 11, 2011
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If you’re reading this article, I hope you realize that split testing is no longer optional if you want to increase the performance of your web site. So, what is split testing? It’s simply presenting different versions of content to different visitors and measuring which version of your content gets the most desired results. Here [...]
Read moreNew Job at Adobe
April 3, 2011
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Just a quick note to announce that I am now an Optimization Manager at Adobe. What does that mean to you? While analytics and optimization go hand in hand, going forward the emphasis will be more on the optimization side of things. Also, now that I’m primarily using Test&Target as a split testing tool, I [...]
Read moreConversion Tips from a Crying Toddler
March 19, 2011
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Every know and then I have an “a-ha” moment where I realize something about human behavior – specifically how to get someone to do something.
I have quite a few of these in my head which I’ll start sharing on my blog.
Today it’s a lesson I learned from a crying toddler.
Read moreFour New Additions to the Google Analytics API
March 11, 2011
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For those of you not following the GA API change log Google just added four new data points:
ga:dayOfWeek
ga:percentVisitsWithSearch
ga:visitsWithEvent
ga:eventsPerVisitWithEvent
Here’s my take …
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