First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see [...]
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Tag Archives: split test
Test Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012
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I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
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