February 24, 2011
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I’ve read my share of articles on “101 things to test to improve conversion rates”. While most of the suggestions are usually sound, I find that these lists are often overwhelming and you don’t know where to start.
So here’s how to start with a a simple but often overlooked problem …
February 1, 2011
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Just a quick post on a very cool trick I recently learned from my colleague Mike Plummer. If you’ve ever tried to bookmark a report in Google Analytics or share a report URL via chat, you might have noticed that some of the report’s criteria isn’t included. For example, here is the URL in my [...]
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January 24, 2011
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Google just added a boatload of new dimensions and metrics to the Google Analytics API: http://googlecode.blogspot.com/2011/01/127-new-dimensions-and-metrics-through.html I’ll spare you the technical details (you can read the official post) but I do want to comment on what I think is the most important change – 10 new Adwords dimensions. Here’s why – I admit I’m not [...]
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January 21, 2011
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I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think [...]
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January 20, 2011
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Just a quick posting about using Google Analytics on pages that don’t use a fully qualified domain name. If you’re using Google Analytics on a site with a URL like http://intranet/ or something like http://mydevserver:12345 it won’t work. Specifically, the Google Analytics JS code will not send the tracking hit (__utm.gif) to the GA servers. [...]
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January 3, 2011
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Just a quick post about a phenomenon I’ve personally seen happen but don’t recall ever seeing mentioned in split testing articles. I’ll start by saying that ideally you should always look at the results from any split test by segmenting your visitors. It’s not enough to know that overall version X did better than version [...]
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December 9, 2010
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Just a short blog entry about something that’s been bothering me for many years. I think the best way to explain the problem is by starting with a simple riddle. My site had visits 31,000 for one month, and then 30,000 visits the next month but the overall trend for visits was up. How could [...]
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October 26, 2010
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I just wrote a guest post about cause, effect and split testing (and a bit about measuring the value of content). Read it here: http://online-behavior.com/testing/cause-effect-and-split-testing-1072 Enjoy Ophir
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October 14, 2010
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The past couple of months I’ve been seeing more and more discussion about breaking into web analytics as a career. There are plenty of articles out there with great career advice. Jim Sterne recently put together a list of resources and links for starting a career in web analytics. I don’t want to repeat what [...]
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October 5, 2010
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I just noticed a tweet from analyticspros: Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics This is GREAT news! Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after [...]
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