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	<title>Analytics Impact</title>
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	<description>Turning Web Analytics into Actionable Insights!</description>
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		<title>Analytics Impact</title>
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		<title>Test Fatigue &#8211; Why it Happens</title>
		<link>http://analyticsimpact.com/2012/01/17/test-fatigue-why-it-happens/</link>
		<comments>http://analyticsimpact.com/2012/01/17/test-fatigue-why-it-happens/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:09:12 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[statistical confidence]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=585</guid>
		<description><![CDATA[First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn&#8217;t read my previous post or you don&#8217;t know what I mean by Test Fatigue, then please go ahead and read it now. I&#8217;ll wait. Now, to the point &#8211; why do we often see [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=585&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Test Fatigue – Conversion Optimization’s Dirty Little Secret</title>
		<link>http://analyticsimpact.com/2012/01/09/test-fatigue-conversion-optimizations-dirty-little-secret/</link>
		<comments>http://analyticsimpact.com/2012/01/09/test-fatigue-conversion-optimizations-dirty-little-secret/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 16:24:00 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[Conversion rate]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[test fatigue]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=573</guid>
		<description><![CDATA[I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it ...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=573&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://analyticsimpact.com/2012/01/09/test-fatigue-conversion-optimizations-dirty-little-secret/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
	
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		<title>How can I help you with conversation optimization?</title>
		<link>http://analyticsimpact.com/2011/11/21/help-with-conversion-optimization/</link>
		<comments>http://analyticsimpact.com/2011/11/21/help-with-conversion-optimization/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 04:53:51 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=565</guid>
		<description><![CDATA[I just realized it&#8217;s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you &#8211; my readers (all three of you) how I can help you. Specifically there are two major ideas I&#8217;ve had in my head [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=565&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>The 3 Levels of Conversion Rate Optimization Maturity</title>
		<link>http://analyticsimpact.com/2011/05/11/the-3-levels-of-conversion-rate-optimization-maturity/</link>
		<comments>http://analyticsimpact.com/2011/05/11/the-3-levels-of-conversion-rate-optimization-maturity/#comments</comments>
		<pubDate>Thu, 12 May 2011 02:34:44 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=554</guid>
		<description><![CDATA[If you&#8217;re reading this article, I hope you realize that split testing is no longer optional if you want to increase the performance of your web site. So, what is split testing? It&#8217;s simply presenting different versions of content to different visitors and measuring which version of your content gets the most desired results. Here [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=554&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>New Job at Adobe</title>
		<link>http://analyticsimpact.com/2011/04/03/new-job-at-adobe/</link>
		<comments>http://analyticsimpact.com/2011/04/03/new-job-at-adobe/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 19:45:48 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=550</guid>
		<description><![CDATA[Just a quick note to announce that I am now an Optimization Manager at Adobe. What does that mean to you? While analytics and optimization go hand in hand, going forward the emphasis will be more on the optimization side of things. Also, now that I&#8217;m primarily using Test&#38;Target as a split testing tool, I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=550&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://analyticsimpact.com/2011/04/03/new-job-at-adobe/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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		<title>Conversion Tips from a Crying Toddler</title>
		<link>http://analyticsimpact.com/2011/03/19/conversion-optimization-tips-from-a-toddler/</link>
		<comments>http://analyticsimpact.com/2011/03/19/conversion-optimization-tips-from-a-toddler/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 20:44:10 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=542</guid>
		<description><![CDATA[Every know and then I have an "a-ha" moment where I realize something about human behavior - specifically how to get someone to do something.

I have quite a few of these in my head which I'll start sharing on my blog.

Today it's a lesson I learned from a crying toddler.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=542&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Four New Additions to the Google Analytics API</title>
		<link>http://analyticsimpact.com/2011/03/11/four-new-additions-to-the-google-analytics-api/</link>
		<comments>http://analyticsimpact.com/2011/03/11/four-new-additions-to-the-google-analytics-api/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 15:57:32 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Data Export API]]></category>
		<category><![CDATA[google analytics]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=535</guid>
		<description><![CDATA[For those of you not following the GA API change log Google just added four new data points:

ga:dayOfWeek
ga:percentVisitsWithSearch
ga:visitsWithEvent
ga:eventsPerVisitWithEvent

Here's my take ...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=535&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://analyticsimpact.com/2011/03/11/four-new-additions-to-the-google-analytics-api/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<title>3 Easy Ways to Improve Your Conversion Rates</title>
		<link>http://analyticsimpact.com/2011/02/24/3-easy-ways-to-improve-conversion-rates/</link>
		<comments>http://analyticsimpact.com/2011/02/24/3-easy-ways-to-improve-conversion-rates/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 20:41:11 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=528</guid>
		<description><![CDATA[I've read my share of articles on "101 things to test to improve conversion rates". While most of the suggestions are usually sound, I find that these lists are often overwhelming and you don't know where to start.

So here's how to start with a a simple but often overlooked problem ...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=528&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">prutwo</media:title>
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		<title>Google Analytics Report Permalinks</title>
		<link>http://analyticsimpact.com/2011/02/01/google-analytics-report-permalinks/</link>
		<comments>http://analyticsimpact.com/2011/02/01/google-analytics-report-permalinks/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 17:04:04 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[permalinks]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=500</guid>
		<description><![CDATA[Just a quick post on a very cool trick I recently learned from my colleague Mike Plummer. If you&#8217;ve ever tried to bookmark a report in Google Analytics or share a report URL via chat, you might have noticed that some of the report&#8217;s criteria isn&#8217;t included. For example, here is the URL in my [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=500&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://analyticsimpact.com/2011/02/01/google-analytics-report-permalinks/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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		<title>Google Analytics API &#8211; Now With New Dimensions and Metrics</title>
		<link>http://analyticsimpact.com/2011/01/24/google-analytics-api-new-dimensions-metrics/</link>
		<comments>http://analyticsimpact.com/2011/01/24/google-analytics-api-new-dimensions-metrics/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 01:54:59 +0000</pubDate>
		<dc:creator>Ophir Prusak</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[google analytics]]></category>

		<guid isPermaLink="false">http://analyticsimpact.com/?p=495</guid>
		<description><![CDATA[Google just added a boatload of new dimensions and metrics to the Google Analytics API: http://googlecode.blogspot.com/2011/01/127-new-dimensions-and-metrics-through.html I&#8217;ll spare you the technical details (you can read the official post) but I do want to comment on what I think is the most important change &#8211; 10 new Adwords dimensions. Here&#8217;s why - I admit I&#8217;m not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=analyticsimpact.com&amp;blog=12977459&amp;post=495&amp;subd=analyticsimpact&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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