I just noticed a tweet from analyticspros: Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics This is GREAT news! Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after [...]
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Selling Web Analytics
September 29, 2010
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How to Sell Web Analytics While I was at the Google Analytics Certified Partner summit this year, someone came up to me and asked: How do you sell web analytics? This is a question I deal with quite often, both internally within the agency I work for and when trying to convey the value of [...]
Read moreThe Missing Video Metric
June 8, 2010
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I’d like to share an “a-ha” moment I recently had while viewing an online video. As part of my job as a web analyst, I often do site audits. This entails analyzing the web analytics data (usually Google Analytics, Omniture or WebTrends) in conjunction with viewing the site itself. While the numbers tell the story of what happened, I [...]
Read moreGet more than 5 custom variables in Google Analytics
May 24, 2010
23 Comments
A few months ago Google Analytics released an awesome new feature – Custom Variables. If you’re new to custom variables, you should read the official Google help page: http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html And check out the webinar they did recently: http://www.youtube.com/watch?v=UmQTfqmoSyk While custom variables are great – you only get 5 of them, or so Google says. There [...]
Read moreadCost Bug in Google Analytics API
April 22, 2010
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Recently I’ve been using the Google Analytics API to automate some of the report generation I’m doing. After some serious hair pulling I finally realized that there is a bug in the API when one of the metrics you request is adCost. Specifically, when requesting adCost with other specific metrics, the results for adCost are [...]
Read moreBeyond the Page View
April 16, 2010
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I started using web analytics software back in 1996, before it was even called web analytics. At the time we were measuring mostly “hits” and page views. This is before JavaScript includes became the defacto standard in web tracking. Way before web 2.0. Before JavaScript support was a given. Before Ajax. Before embedded audio and video. Basically, [...]
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