I needed to fully understand what visitors are doing on my website so I looked further into the top two options for me. Here’s what I found.
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Are you making this common split testing mistake?
July 20, 2012 
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Are you making this common split testing mistake?
Read moreShould You Test or Target?
June 5, 2012 3 Comments
Recently I’ve been hearing more and more online buzz about the benefits of delivering targeted content to your visitors. Have you asked yourself if this the best method to optimize your site?
Read moreTest Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012 22 Comments
I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
Read moreHow can I help you with conversation optimization?
November 21, 2011 6 Comments
I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head […]
Read moreFour New Additions to the Google Analytics API
March 11, 2011 2 Comments
For those of you not following the GA API change log Google just added four new data points:
ga:dayOfWeek
ga:percentVisitsWithSearch
ga:visitsWithEvent
ga:eventsPerVisitWithEvent
Here’s my take …
Read moreGoogle Analytics Report Permalinks
February 1, 2011 13 Comments
Just a quick post on a very cool trick I recently learned from my colleague Mike Plummer. If you’ve ever tried to bookmark a report in Google Analytics or share a report URL via chat, you might have noticed that some of the report’s criteria isn’t included. For example, here is the URL in my […]
Read moreGoogle Analytics API – Now With New Dimensions and Metrics
January 24, 2011 2 Comments
Google just added a boatload of new dimensions and metrics to the Google Analytics API: http://googlecode.blogspot.com/2011/01/127-new-dimensions-and-metrics-through.html I’ll spare you the technical details (you can read the official post) but I do want to comment on what I think is the most important change – 10 new Adwords dimensions. Here’s why – I admit I’m not […]
Read moreThe Future of Split Testing and Conversion Rate Optimization
January 21, 2011 3 Comments
I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think […]
Read moreGoogle Analytics on Intranets and Development Servers / FQDN
January 20, 2011 3 Comments
Just a quick posting about using Google Analytics on pages that don’t use a fully qualified domain name. If you’re using Google Analytics on a site with a URL like http://intranet/ or something like http://mydevserver:12345 it won’t work. Specifically, the Google Analytics JS code will not send the tracking hit (__utm.gif) to the GA servers. […]
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