I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
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How can I help you with conversation optimization?
November 21, 2011
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I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head [...]
Read moreFour New Additions to the Google Analytics API
March 11, 2011
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For those of you not following the GA API change log Google just added four new data points:
ga:dayOfWeek
ga:percentVisitsWithSearch
ga:visitsWithEvent
ga:eventsPerVisitWithEvent
Here’s my take …
Read moreGoogle Analytics Report Permalinks
February 1, 2011
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Just a quick post on a very cool trick I recently learned from my colleague Mike Plummer. If you’ve ever tried to bookmark a report in Google Analytics or share a report URL via chat, you might have noticed that some of the report’s criteria isn’t included. For example, here is the URL in my [...]
Read moreGoogle Analytics API – Now With New Dimensions and Metrics
January 24, 2011
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Google just added a boatload of new dimensions and metrics to the Google Analytics API: http://googlecode.blogspot.com/2011/01/127-new-dimensions-and-metrics-through.html I’ll spare you the technical details (you can read the official post) but I do want to comment on what I think is the most important change – 10 new Adwords dimensions. Here’s why – I admit I’m not [...]
Read moreThe Future of Split Testing and Conversion Rate Optimization
January 21, 2011
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I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think [...]
Read moreGoogle Analytics on Intranets and Development Servers / FQDN
January 20, 2011
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Just a quick posting about using Google Analytics on pages that don’t use a fully qualified domain name. If you’re using Google Analytics on a site with a URL like http://intranet/ or something like http://mydevserver:12345 it won’t work. Specifically, the Google Analytics JS code will not send the tracking hit (__utm.gif) to the GA servers. [...]
Read moreSplit Testing and Return Visitors
January 3, 2011
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Just a quick post about a phenomenon I’ve personally seen happen but don’t recall ever seeing mentioned in split testing articles. I’ll start by saying that ideally you should always look at the results from any split test by segmenting your visitors. It’s not enough to know that overall version X did better than version [...]
Read moreThe Problem with Monthly Reporting
December 9, 2010
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Just a short blog entry about something that’s been bothering me for many years. I think the best way to explain the problem is by starting with a simple riddle. My site had visits 31,000 for one month, and then 30,000 visits the next month but the overall trend for visits was up. How could [...]
Read moreWeb Analytics Career Advice
October 14, 2010
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The past couple of months I’ve been seeing more and more discussion about breaking into web analytics as a career. There are plenty of articles out there with great career advice. Jim Sterne recently put together a list of resources and links for starting a career in web analytics. I don’t want to repeat what [...]
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