First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see [...]
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Test Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012
19 Comments
I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
Read moreHow can I help you with conversation optimization?
November 21, 2011
6 Comments
I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head [...]
Read moreThe 3 Levels of Conversion Rate Optimization Maturity
May 11, 2011
1 Comment
If you’re reading this article, I hope you realize that split testing is no longer optional if you want to increase the performance of your web site. So, what is split testing? It’s simply presenting different versions of content to different visitors and measuring which version of your content gets the most desired results. Here [...]
Read moreThe Future of Split Testing and Conversion Rate Optimization
January 21, 2011
3 Comments
I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think [...]
Read moreSplit Testing and Return Visitors
January 3, 2011
3 Comments
Just a quick post about a phenomenon I’ve personally seen happen but don’t recall ever seeing mentioned in split testing articles. I’ll start by saying that ideally you should always look at the results from any split test by segmenting your visitors. It’s not enough to know that overall version X did better than version [...]
Read moreIs Above The Fold Still Important?
April 8, 2010
0 Comments
A couple of weeks ago user experience guru Jacob Neilson wrote an article about user attention above and below the fold. In a nutshell he says: … users will scroll below the fold only if the information above it makes them believe the rest of the page will be valuable. I totally agree. On the [...]
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