First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see [...]
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Test Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012
19 Comments
I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
Read moreNew Job at Adobe
April 3, 2011
7 Comments
Just a quick note to announce that I am now an Optimization Manager at Adobe. What does that mean to you? While analytics and optimization go hand in hand, going forward the emphasis will be more on the optimization side of things. Also, now that I’m primarily using Test&Target as a split testing tool, I [...]
Read more3 Easy Ways to Improve Your Conversion Rates
February 24, 2011
1 Comment
I’ve read my share of articles on “101 things to test to improve conversion rates”. While most of the suggestions are usually sound, I find that these lists are often overwhelming and you don’t know where to start.
So here’s how to start with a a simple but often overlooked problem …
Read moreGuest Post on Cause and Effect
October 26, 2010
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I just wrote a guest post about cause, effect and split testing (and a bit about measuring the value of content). Read it here: http://online-behavior.com/testing/cause-effect-and-split-testing-1072 Enjoy Ophir
Read moreWelcome to Analytics Impact
April 8, 2010
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First of all thanks for visiting Analytics Impact. It’s my job to make sure you have a pleasant stay and get some real value from your visit. If you have any specific questions, please feel free to ask. I’ve been posting online since 1996 (the term blog didn’t exist then) and have been blogging about [...]
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