I needed to fully understand what visitors are doing on my website so I looked further into the top two options for me. Here’s what I found.Read more
First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see […]Read more
I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …Read more
I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head […]Read more
Every know and then I have an “a-ha” moment where I realize something about human behavior – specifically how to get someone to do something.
I have quite a few of these in my head which I’ll start sharing on my blog.
Today it’s a lesson I learned from a crying toddler.Read more
I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think […]Read more
Just a quick post about a phenomenon I’ve personally seen happen but don’t recall ever seeing mentioned in split testing articles. I’ll start by saying that ideally you should always look at the results from any split test by segmenting your visitors. It’s not enough to know that overall version X did better than version […]Read more
I just noticed a tweet from analyticspros: Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics This is GREAT news! Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after […]Read more
How to Sell Web Analytics While I was at the Google Analytics Certified Partner summit this year, someone came up to me and asked: How do you sell web analytics? This is a question I deal with quite often, both internally within the agency I work for and when trying to convey the value of […]Read more