First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see [...]
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Test Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012
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I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
Read moreHow can I help you with conversation optimization?
November 21, 2011
6 Comments
I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head [...]
Read moreConversion Tips from a Crying Toddler
March 19, 2011
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Every know and then I have an “a-ha” moment where I realize something about human behavior – specifically how to get someone to do something.
I have quite a few of these in my head which I’ll start sharing on my blog.
Today it’s a lesson I learned from a crying toddler.
Read moreThe Future of Split Testing and Conversion Rate Optimization
January 21, 2011
3 Comments
I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think [...]
Read moreSplit Testing and Return Visitors
January 3, 2011
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Just a quick post about a phenomenon I’ve personally seen happen but don’t recall ever seeing mentioned in split testing articles. I’ll start by saying that ideally you should always look at the results from any split test by segmenting your visitors. It’s not enough to know that overall version X did better than version [...]
Read moreAdwords Search Funnel Update
October 5, 2010
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I just noticed a tweet from analyticspros: Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics This is GREAT news! Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after [...]
Read moreSelling Web Analytics
September 29, 2010
12 Comments
How to Sell Web Analytics While I was at the Google Analytics Certified Partner summit this year, someone came up to me and asked: How do you sell web analytics? This is a question I deal with quite often, both internally within the agency I work for and when trying to convey the value of [...]
Read moreBeyond the Page View
April 16, 2010
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I started using web analytics software back in 1996, before it was even called web analytics. At the time we were measuring mostly “hits” and page views. This is before JavaScript includes became the defacto standard in web tracking. Way before web 2.0. Before JavaScript support was a given. Before Ajax. Before embedded audio and video. Basically, [...]
Read moreIs Above The Fold Still Important?
April 8, 2010
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A couple of weeks ago user experience guru Jacob Neilson wrote an article about user attention above and below the fold. In a nutshell he says: … users will scroll below the fold only if the information above it makes them believe the rest of the page will be valuable. I totally agree. On the [...]
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