I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think […]
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Split Testing and Return Visitors
January 3, 2011 
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Just a quick post about a phenomenon I’ve personally seen happen but don’t recall ever seeing mentioned in split testing articles. I’ll start by saying that ideally you should always look at the results from any split test by segmenting your visitors. It’s not enough to know that overall version X did better than version […]
Read moreAdwords Search Funnel Update
October 5, 2010 0 Comments
I just noticed a tweet from analyticspros: Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics This is GREAT news! Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after […]
Read moreCall to action fail
October 5, 2010 0 Comments
I’m looking to move AnalyticsImpact.com from wordpress.com to a different managed solution. WordPress.com is very limited in terms of plug-ins or themes. So I come across a page with a big red button to sign-up: Screenshot from http://pressceo.com/wordpress-hosting/ Overall it looks fine, but clicking on the button simply leads to a larger version […]
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