First of all super thanks to all of the great comments on my previous post about Test Fatigue. If you didn’t read my previous post or you don’t know what I mean by Test Fatigue, then please go ahead and read it now. I’ll wait. Now, to the point – why do we often see [...]
Read more
Archive | Conversion Optimization RSS feed for this section
Test Fatigue – Conversion Optimization’s Dirty Little Secret
January 9, 2012
19 Comments
I’m going to expose to you a phenomenon that’s fairly common when split testing, but no one seems to be talking about it …
Read moreHow can I help you with conversation optimization?
November 21, 2011
6 Comments
I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head [...]
Read moreThe 3 Levels of Conversion Rate Optimization Maturity
May 11, 2011
1 Comment
If you’re reading this article, I hope you realize that split testing is no longer optional if you want to increase the performance of your web site. So, what is split testing? It’s simply presenting different versions of content to different visitors and measuring which version of your content gets the most desired results. Here [...]
Read moreConversion Tips from a Crying Toddler
March 19, 2011
0 Comments
Every know and then I have an “a-ha” moment where I realize something about human behavior – specifically how to get someone to do something.
I have quite a few of these in my head which I’ll start sharing on my blog.
Today it’s a lesson I learned from a crying toddler.
Read moreThe Future of Split Testing and Conversion Rate Optimization
January 21, 2011
3 Comments
I’ve been fortunate enough to see and experience first hand the evolution of the Internet, from even before the web till today. I’ll spare you a lengthy history lesson explaining how we’ve gone from brochureware sites to where we are today, but I do want to share some thoughts and perspective on where I think [...]
Read moreSplit Testing and Return Visitors
January 3, 2011
3 Comments
Just a quick post about a phenomenon I’ve personally seen happen but don’t recall ever seeing mentioned in split testing articles. I’ll start by saying that ideally you should always look at the results from any split test by segmenting your visitors. It’s not enough to know that overall version X did better than version [...]
Read moreAdwords Search Funnel Update
October 5, 2010
0 Comments
I just noticed a tweet from analyticspros: Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics This is GREAT news! Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after [...]
Read moreCall to action fail
October 5, 2010
0 Comments
I’m looking to move AnalyticsImpact.com from wordpress.com to a different managed solution. WordPress.com is very limited in terms of plug-ins or themes. So I come across a page with a big red button to sign-up: Screenshot from http://pressceo.com/wordpress-hosting/ Overall it looks fine, but clicking on the button simply leads to a larger version [...]
Read more
Recent Comments