
Welcome to Analytics Impact.
Analytics Impact is written by Ophir Prusak, a web analyst living in New York City.
Ophir specializes in web analytics and conversion rate optimization.
Specifically, how to make sense from all of the data and ultimately convert the numbers into something actionable with real business value.
It’s about turning data into dollars
Ophir has been involved in the online world since 1992 and has been working professionally with Internet technologies since 1994.
He currently works for Adobe Digital (formerly Omniture) as an Optimization Manager, helping some of the world’s largest companies improve their bottom line.
If you want more information about Ophir’s professional life, check out his LinkedIn profile.
You can contact him directly at ophir.prusak@gmail.com
Thanks for stopping by,
Ophir Prusak

Just Wanted to let you know that I keep trying to sign up and your RSS buttons don’t work. (on Firefox and Chrome) Thanks