I just realized it’s been almost six months since I last posted on this blog. While I have plenty of ideas for posts, I figured it might be best to ask you – my readers (all three of you) how I can help you. Specifically there are two major ideas I’ve had in my head for a while and I’m debating between which one to write about next.
The first idea is a technical overview of how the web works, going into detail on web analytics and split testing. Everything someone who is not a techie needs to know in order to gain a better understanding of what the data really means from a technical perspective as well the implications on how technical decisions impact business decisions.
The second idea is making conversion rate optimization more of a science and less of an art. I’ve read just about every book out there that deals with site and page optimization. I’ve also conducted countless split tests and have analyzed more sites than I can remember. What I’ve found is that there seems to be a major gap in the process where what to do next and how to do it becomes more of an art and less of a science.
Plenty of smart marketers can see a web page and know intuitively that it won’t convert well. Often it’s even easy to identify specific elements which are “broken” and need to be fixed, but more often than not (at least for me), it’s usually not so simple to explain the internal thought process of converting an OK page into a great one. This is something I’d like to address.
So, my loyal readers, please let me know what I should write about. Even if it’s something other than the two topics I’m thinking about let me know.