Archive | February, 2011

3 Easy Ways to Improve Your Conversion Rates

I’ve read my share of articles on “101 things to test to improve conversion rates”. While most of the suggestions are usually sound, I find that these lists are often overwhelming and you don’t know where to start.

So here’s how to start with a a simple but often overlooked problem …

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Google Analytics Report Permalinks

Just a quick post on a very cool trick I recently learned from my colleague Mike Plummer. If you’ve ever tried to bookmark a report in Google Analytics or share a report URL via chat, you might have noticed that some of the report’s criteria isn’t included. For example, here is the URL in my […]

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