I just wrote a guest post about cause, effect and split testing (and a bit about measuring the value of content). Read it here: http://online-behavior.com/testing/cause-effect-and-split-testing-1072 Enjoy Ophir
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Archive | October, 2010
Web Analytics Career Advice
October 14, 2010 
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The past couple of months I’ve been seeing more and more discussion about breaking into web analytics as a career. There are plenty of articles out there with great career advice. Jim Sterne recently put together a list of resources and links for starting a career in web analytics. I don’t want to repeat what […]
Read moreAdwords Search Funnel Update
October 5, 2010 0 Comments
I just noticed a tweet from analyticspros: Jeff gillis from @googleanalytics announces new updates to adwords search funnels: up to 90 days back, actual query, unique paths #emetrics This is GREAT news! Previously search funnels only showed data back 30 days, which is adequate for many sites, but if your conversion event often happens after […]
Read moreCall to action fail
October 5, 2010 0 Comments
I’m looking to move AnalyticsImpact.com from wordpress.com to a different managed solution. WordPress.com is very limited in terms of plug-ins or themes. So I come across a page with a big red button to sign-up: Screenshot from http://pressceo.com/wordpress-hosting/ Overall it looks fine, but clicking on the button simply leads to a larger version […]
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