Recently I’ve been using the Google Analytics API to automate some of the report generation I’m doing. After some serious hair pulling I finally realized that there is a bug in the API when one of the metrics you request is adCost. Specifically, when requesting adCost with other specific metrics, the results for adCost are […]
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Archive | April, 2010
Beyond the Page View
April 16, 2010 
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I started using web analytics software back in 1996, before it was even called web analytics. At the time we were measuring mostly “hits” and page views. This is before JavaScript includes became the defacto standard in web tracking. Way before web 2.0. Before JavaScript support was a given. Before Ajax. Before embedded audio and video. Basically, […]
Read moreIs Above The Fold Still Important?
April 8, 2010 0 Comments
A couple of weeks ago user experience guru Jacob Neilson wrote an article about user attention above and below the fold. In a nutshell he says: … users will scroll below the fold only if the information above it makes them believe the rest of the page will be valuable. I totally agree. On the […]
Read moreWelcome to Analytics Impact
April 8, 2010 0 Comments
First of all thanks for visiting Analytics Impact. It’s my job to make sure you have a pleasant stay and get some real value from your visit. If you have any specific questions, please feel free to ask. I’ve been posting online since 1996 (the term blog didn’t exist then) and have been blogging about […]
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